Strategic Planning, Website Design, Fundraising
Providing young people with the educational tools that are proven to help youth of any background and risk level to develop the life skills and positive mental health required to navigate risk and to flourish in life.
Background
With Youth Mental Health a more important issue than ever, Impact Society had big plans for the future of the organization. In order to provide a robust, beautiful, and enjoyable user experience as the foundation for their marketing efforts, a new website was required.
After conducting a thorough review of the existing Impact Society website and digital marketing, the foundation of the redeveloped website took shape and was used throughout the process. Working with Impact Society, DATUM was able to propose a powerful website CMS that would be easy for their team to edit and update.
DATUM was then able to create a new, compelling visual direction for their website and with client sign off developed the website, graphics and photography in the chosen CMS. A robust Google Analytics installation and SEO implementation was also included - something the previous website was lacking.
With their new website in place, DATUM then worked with Impact Society in order to design a strategic marketing plan. Over a period of group sessions we led, the team was able to distill the goals and challenges Impact Society had to produce a plan that leveraged their channels and messages to effectively reach their community of supporters!
Features of the Website
Responsive Design
Membership Exclusive Areas / Content
Integrated Donation Processing
Integrated Email Newsletter Signups
Google Analytics Installation
Automated Monthly Performance Reporting
Search Engine Optimization
Retargeting Ads
Easy to Edit CMS
Secure, Automatic Backups and Updates
BE GOOD
It was important to us to provide Impact Society with a platform that will serve them well, to help their organization undertake their mission of empowering young people with the tools and resources they need to be successful and resilient in life. ImpactSociety.com gives their team the launch pad to take their marketing activities to the next level, reaching a wider audience of youth and supporters both in Canada and beyond!
DATUM also trained their team on their new site in order to ensure they had the skills they needed to make the most of their new online presence!
“It was wonderful to work with Jonathan Hovartin! We hired Jon as a consultant to plan and rebuild our website, and right from the start, it was made clear how much he values working together with a team to ensure that the best outcomes are met for the project.
Lead by Jonathan’s exceptional expertise, his process of evaluation of our current site, strategic planning, then the physical building of the site always involved our ideas and opinions. I would highly recommend him – he is attentive, personable, organized and highly knowledgeable when it comes to all thing’s website related!”
— Collette Toth, Co-Founder | Communications & Product Developer