Branding, Design, Squarespace, Print, Video

Unwasting The Future.

Upcyx

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Every year, millions of tones of disposable, non-recyclable plastic finds its way into the environment, the atmosphere, ground and our waterways.

Upcyx sees a world without waste

Upcycling is the future beyond recycling. We specialize in conversion technologies and processes that turn waste into new materials and products of higher value. The “X” stands for both what goes into our thinktank and materials lab and what comes out of it.

The “X” also represents what is possible, the knot that binds and combines materials to convert them into something better. We even converted “Upcycling-X” into a shorter, more letter-efficient form: Upcyx (pronounced: “up-six”).

It was an honour to help the team source their brand, realize their name, logo and visual identity. We expanded on this work together to include a brand new website, as well as printed collateral to help them secure additional funding and launch their venture.

www.upcyx.com